Pension & ISA Search Analysis
How do people search for pension and ISA products online? What does the customer journey actually look like, and what content do they need at each stage?
A large keyword research and insight project across the UK pension and ISA markets. I categorised every query by product, theme and funnel stage, then mapped the customer journey end to end.
The result is less a keyword list and more an education piece, showing how potential customers move through the funnel, the questions they ask along the way, and the content that actually answers them.
It covers
- › The search journey
- › Content needs by stage
- › Categorised intent across the funnel
- › How users search and what they consume
- › When they search
- › Behavioural insights
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